Watch our video featuring celebrity stylist Naomi Isted as we look at some of the key trends this summer season and all your “dos” and “Wimbledon’ts” as Kim Sears, Pippa Middleton, royalty and Hollywood celebs get set to ‘take their seats’ over the next couple of weeks.

It’s one of the most anticipated sporting events of the year, synonymous with strawberries and cream, Pimm’s drinking and traditional English summer style. Despite the strict dress code being slightly relaxed in recent years there are expected requirements in place when it comes to Wimbledon attire, with smart clothing regarded by many as part of the experience.

Protocol for the royal box is a simple one; dress code is smart, suits/jacket and tie for the men and for the ladies likewise smart attire is a must and ladies are asked not to wear hats, as they tend to obscure the vision of those seated behind them.

And while players on court need to keep to an “almost entirely white” dress code, luckily for many spectators there are less restrictions but that doesn’t stop people wanting to dress to impress, whether they are supporting on Murray Mount or Centre Court.

There are some key trends this summer to look out for including ruffles, floral print and summer pastels. So watch our video featuring celebrity stylist Naomi Isted who has teamed up with Süüna Sunglasses at the Istituto Marangoni to talk us through some of the hottest trends for the season and offer some great tips and inspiration for all the ladies and gentlemen of SW16.

Now you know what to wear, here is a list of what isn’t acceptable if you’re lucky enough to be rubbing shoulders with the glitterati at this year’s Wimbledon Championships.


  • Shorts
  • Torn, ripped or unclean clothing
  • Garments in military camouflage colours
  • Beach wear
  • Flip -flops
  • Crop tops or anything baring the midriff


  • Shorts
  • Shirts which do not have a collar including crew neck shirts
  • T-shirts or singlets
  • Torn ripped or unclean clothing
  • Tracksuits
  • Garments in military camouflage colours
  • Beach wear
  • Flip-flops


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