Baddie Winkle, the 88 year old grandma has teamed up with global fashion brand Missguided. The collaboration signifies another bold and fearless move for the brand as they build upon their empowering #BabesofMissguided movement. The campaign’s anti-commercial approach shows the diverse and unique side to the brand. Baddie’s love of eccentric style, rap music and bling sets the tone for the aesthetic of the shoot, featuring sequins and faux fur coats.

The campaign, shot by London-based photographer Zoe McConnell will see Baddie host the ultimate party at Mayfair club, Drama. With a guest list boasting models, performers, DJs and fellow Instagram stars. The campaign launches week commencing October 31.






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