ASOS Launches Dedicated Chinese Website
ASOS has launched ASOS.cn, the company’s Chinese standalone website. ASOS.cn is the eighth country specific site, joining America, Australia, France, Germany, Italy, Spain and Russia in targeting key markets. Tapping into the ever fast-growing Chinese market, ASOS China offers customers a customised experience with pricing in Chinese Yuan Renminbi (RMB), localised fast delivery services and returns, bespoke editorial content, culturally relevant marketing newsletters, site banners and tailored social media outlets across Sina Weibo.
Whilst gradually introducing brands at all levels, Chinese customers will have access to mass-market global brands from American Apparel, Mango and niche brands such as Cheap Monday, Religion, G Star and premium brands Ted Baker and Sonia by Sonia Rykiel. With up to 100 lines added daily, Chinese customers will be able to keep their wardrobes stocked up.
W| By Chantal Husson Via @inspirelstrends
